EPISODE · Feb 7, 2025 · 12 MIN
2025 Patient Privacy Findings
from We Are, Marketing Happy - A Healthcare Marketing Podcast · host Hedy and Hopp
In this episode, Jenny shares key insights from Hedy & Hopp’s 2025 patient privacy research. Analyzing 254 provider and payor websites, the audit shows a decline in Google Analytics 4 usage, a rise in server-side tagging, and improved compliance as Universal Analytics is removed by many. However, risky practices persist, with 29.92% of sites still using at least one conversion tracking pixel and some relying on non-HIPAA-compliant form tools. Meanwhile, more organizations are exploring alternative analytics solutions, and a growing number of marketers are operating without any tracking at all. Resources 2024’s Patient Privacy Findings Podcast Episode: https://creators.spotify.com/pod/show/wearemarketinghappy/episodes/By-The-Numbers-The-Current-State-of-Healthcare-Marketing-Tools-e2itnm7/a-ab770oe Infographic: https://hedyandhopp.com/blog/2025-patient-privacy-findings/ Connect with Jenny: Email: [email protected] LinkedIn: https://www.linkedin.com/in/jennybristow/ If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
What this episode covers
In this episode, Jenny shares key insights from Hedy & Hopp’s 2025 patient privacy research. Analyzing 254 provider and payor websites, the audit shows a decline in Google Analytics 4 usage, a rise in server-side tagging, and improved compliance as Universal Analytics is removed by many. However, risky practices persist, with 29.92% of sites still using at least one conversion tracking pixel and some relying on non-HIPAA-compliant form tools. Meanwhile, more organizations are exploring alternative analytics solutions, and a growing number of marketers are operating without any tracking at all. Resources 2024’s Patient Privacy Findings Podcast Episode: https://creators.spotify.com/pod/show/wearemarketinghappy/episodes/By-The-Numbers-The-Current-State-of-Healthcare-Marketing-Tools-e2itnm7/a-ab770oe Infographic: https://hedyandhopp.com/blog/2025-patient-privacy-findings/ Connect with Jenny: Email: [email protected] LinkedIn: https://www.linkedin.com/in/jennybristow/ If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
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2025 Patient Privacy Findings
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