2025 Recap, 2026 Goals and Setting Realistic Expectations | Ep 32

from Marketplace Mavericks · host Jon Cutler

Happy New Year, Mavericks. In Episode 32, all three hosts are back together to kick off 2026 with a real talk recap of 2025: what worked, what didn’t, and what we learned after our first full Q4. We dig into: - FBM vs FBA in Q4, and why our sales bumps did (or didn’t) show up - Setting realistic expectations vs. “lofty goals” - PPC: agency vs DIY, and how to choose partners without getting sold a dream - The hidden costs of scaling (VAs, software, bonds, ads) and how to think about them - Our 2025 numbers and what we’re aiming for in 2026, including exclusive brand goals and seasonal product plays -- Plot twist: Blake reveals something really interesting and has pics to prove it! - We’re locking in goals for 2026 and coming back in 12 months to see who hit what. Buckle up, the Marketplace Mavericks are here for the full year. Reach us: marketplacemavericks.gmail.com

Episode metadata supplied by the publisher feed · Published Jan 8, 2026

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2025 Recap, 2026 Goals and Setting Realistic Expectations | Ep 32

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