2025 review: Agency Sales

In this short end-of-year solo episode of The Art of Sales, Adam reflects on what 2025 really felt like for agencies and founders. Not the highlight reel, but the realities beneath the surface.He touches on familiar themes from the year: longer sales cycles, tighter budgets, plenty of ghosting, and why being busy didn’t always feel secure. Adam also shares a few thoughts on how AI moved from novelty to normal, and why clear thinking and positioning matter more than ever.Looking ahead to 2026, he offers a handful of simple principles for navigating what’s next, with a reminder that clarity, consistency and human trust still win.