2025 Trends in Digital Marketing - Part 2

In this second episode of our trends insights for 2025, host ⁠⁠Will Francis⁠⁠⁠⁠ introduces the ideas and tips brought to bear in the DMI's trends webinar held on December 2024. We talked to lots of other experts about their predictions for this year, and you can listen to them in Part 1 here. In this episode: Alison Battisby of Avocado Social discusses key social media trends, from Bluesky to EGC to customer collaboration. Clark Boyd of Novela considers the state of paid search and Performance Max and how we'll see a lot more of AI agents. Luke O'Leary of Neil Patel Digital look at AI search and content reveals research on attitudes to AI vs human-generated content. He also joins Will to answer questions on the fly during the webinar Q&A. ------------------------- Join Will in his 4-part live masterclass next month - the Social Media Playbook for 2025! Podcast listeners can avail of a discount with the code DMIPODQ2. Sign up here. ------------------------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠. Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! ⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠. And if you enjoyed this episode please leave a review so others can find us! You can also drop us a line with topic or guest suggestions at podcast (at) digitalmarketinginstitute (dot) com.