2025 Trends in Paid Media

Jenny is joined by Hedy & Hopp's Director of Paid Media, Miranda Ochsner, to break down the top paid media trends for 2025. They discuss insights from the 2024 Nielsen Annual Marketing Report, including why 72% of marketers plan to boost their ad budgets despite economic uncertainty and the importance of balancing performance marketing with long-term brand building. TikTok’s growing role in healthcare marketing and its impact on cross-platform ad strategies also takes center stage.   They also share some reminders when it comes to remarketing and retargeting strategies including the shift away from website pixel-based retargeting, as well as Meta’s restrictions on healthcare advertising and Google’s new AI-driven bidding tools.   Connect with Jenny: •Email: [email protected] •LinkedIn: https://www.linkedin.com/in/jennybristow/   If you enjoyed this episode we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.