2025 Year in Review: The Business Breakdown You Actually Need

Before you set a single goal for 2026, you need to take an honest look at what actually happened in 2025. In this episode, we walk you through our Big Bad Biz Review, the six-page reflection we use for our business to understand the real story behind what happened this year.We cover the numbers that matter (revenue, margins, leads, LTV, CAC, and more) and the reflection questions most business owners skip: what felt heavy, what felt energizing, what decisions made your life easier, and where you fell out of alignment.You’ll leave with a clearer understanding of your patterns, your wins, your lessons, and the mindset shifts that deserve to follow you into the new year.This episode is part strategy, part therapy, and part truth-telling, the perfect reset before you build your 2026 plan.Resources we mention in this episode:2025 Year in Review Template: https://www.bigbadmarketing.com/s/2025-Big-Bad-Year-in-Review.pdf Business Math Guide: How to understand revenue, profit, margins, and what your numbers are really telling youhttps://www.bigbadmarketing.com/blog/business-math-revenue-profit-marginsHappiness Podcast Episode: The podcast we referenced about what actually drives happinesshttps://podcasts.apple.com/us/podcast/no-1-happiness-expert-if-your-friends-get-divorced/id1291423644?i=1000642058696Offer Blog: How to create a compelling offer that convertshttps://www.bigbadmarketing.com/blog/how-to-create-a-compelling-offer