20250415 - H&M's 'AI models' campaign makes impossible claims episode artwork

EPISODE · Apr 15, 2025 · 6 MIN

20250415 - H&M's 'AI models' campaign makes impossible claims

from Pivot to AI · host David Gerard

The press, of course, ate it up. Text version: https://pivot-to-ai.com/2025/04/15/hms-ai-models-campaign-makes-impossible-claims/ Sources: H&M Knows Its AI Models Will Be Controversial https://www.businessoffashion.com/articles/technology/hm-plans-to-use-ai-models/ Fashion's AI Dilemma Is Getting Worse https://www.businessoffashion.com/articles/technology/fashion-ai-dilemma-is-getting-worse/ H&M to use digital clones of models in ads and social media https://www.bbc.co.uk/news/articles/c3vwg73xndeo Calling all fashion models ... now AI is coming for you https://www.theguardian.com/fashion/2025/mar/30/fashion-models-ai-job-losses Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone https://www.nytimes.com/2025/03/28/technology/hm-ai-models-social-media.html T-shirt store now open! https://pivot-to-ai.redbubble.com My channel-enhancement wishlist: https://www.amazon.co.uk/hz/wishlist/ls/3Q8VZW46J6DM6 Please send money! Patreon: https://www.patreon.com/davidgerard Ko-Fi: https://ko-fi.com/A1529D5  

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20250415 - H&M's 'AI models' campaign makes impossible claims

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