20250426 - Google's AI Overview directly takes readers away from its own source sites

An AI overview reduces clicks on the original sources 20%–35%. Text version: https://pivot-to-ai.com/2025/04/26/googles-ai-overview-directly-takes-readers-away-from-its-own-source-sites/ The Man Who Killed Google Search https://www.wheresyoured.at/the-men-who-killed-google/ "Keep in mind that the Ads team is considering calling a code yellow to close the search gap we are seeing" (PDF) https://www.justice.gov/d9/2023-11/417581.pdf Glue pizza and eat rocks: Google AI search errors go viral https://www.bbc.co.uk/news/articles/cd11gzejgz4o Google's Elizabeth Reid: 'Human curiosity is boundless and people ask a lot of questions' https://www.ft.com/content/decc6853-4fff-448c-b1c3-be8824ab511f AI Overviews Reduce Clicks by 34.5% https://ahrefs.com/blog/ai-overviews-reduce-clicks/ Google AI Overviews: New CTR Study Reveals How to Navigate Negative SERP Impact https://www.amsive.com/insights/seo/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off/ Google Search's "udm=14" trick lets you kill AI search for good https://arstechnica.com/gadgets/2024/05/google-searchs-udm14-trick-lets-you-kill-ai-search-for-good/ T-shirts! Mugs! Merchandise! https://pivot-to-ai.redbubble.com Enhance the channel: https://www.amazon.co.uk/hz/wishlist/ls/3Q8VZW46J6DM6 Please fund this vital work for the good of humanity! (or a portion thereof) Patreon: https://www.patreon.com/davidgerard Ko-Fi: https://ko-fi.com/A1529D5