2026: AI Market Strategies in the New Year

Overview: In this episode of the SMB Community Podcast, hosts James Kernan and Amy Babinchak discuss various strategies for IT professionals and MSPs to monetize AI by 2026. The conversation begins with a recount of Amy's experience with extreme weather in Michigan and swiftly transitions into the main topic - how AI can be incorporated into IT services. They explore different approaches taken by participants in Amy's AI class, ranging from AI assessments and reporting, to integrating AI into grant writing and business operations. The hosts also touch on the recent news about Microsoft integrating Anthropic's Claude into their Copilot tools, enhancing security and privacy. The episode wraps up with a teaser for next week's discussion on challenges for 2026. --- Chapter Markers: 00:00 Introduction and Welcome 03:05 MSP Question of the Week: AI Go-to-Market Strategies for 2026 11:54 Integrating AI into Monthly Services 19:47 Challenges and Future of AI in MSPs 23:34 Conclusion and Call to Action --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.