2026 Annual Predictions Episode episode artwork

EPISODE · Feb 10, 2026 · 1H 1M

2026 Annual Predictions Episode

from The Pure Report · host Pure Storage

It’s the Pure Report annual predictions episode! We welcome Shawn Rosemarin to dive deep into the world of tech in 2026, including a look back at 2025 predictions on AI becoming a strategist, Multi-Cloud 2.0 requiring a unified data platform, and end-to-end security ramping up. Shawn holds himself accountable for last year’s bets, particularly noting that the expected "operating model transformation" driven by AI has yet to fully materialize, arguing that many organizations are still grappling with the hard changes to people, process, and technology required for true transformation. Our conversation pivots to what’s next, starting with the evolution of AI from simple co-pilots to autonomous agents that will soon become mature process owners capable of completing end-to-end workflows. This shift will require a greater emphasis on verification, changing the industry's focus from time to answer to time to trust (or time to truth) as enterprises build verification stacks to ensure AI accuracy, recognizing that every mistake costs money and customer satisfaction. Finally, Rosemarin forecasts that growing energy scarcity will drive new AI economics, forcing serious programs to run AI like a business system by routing queries to the most efficient models. Furthermore, he predicts that data stops being an asset and evolves to a supply chain, necessitating a manufacturing-like process to refine structured, semi-structured, and unstructured data for uniform consumption by training systems. This new landscape will ultimately punish infrastructure complexity and reward the platform mindset that simplifies operations and removes friction through automation and orchestration. To learn more, visit https://blog.purestorage.com/perspectives/2026-ai-predictions-data-storage/ Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 09:30 Look back at 2025 Predictions 17:33 William Gibson Quote on the Future 22:20 2026 Predictions - Copilots Become Agents 26:48 Verification and Time to Trust 30:30 Energy Scarcity and AI Economics 34:13 Data as a Supply Chain 38:50 Relevance Engines 42:10 Platform Mindset 45:43 Content Authenticity 49:37 Cyber as an Executive Imperative 52:35 Workforce Productivity 55:21 Summary of 2026 Predictions

It’s the Pure Report annual predictions episode! We welcome Shawn Rosemarin to dive deep into the world of tech in 2026, including a look back at 2025 predictions on AI becoming a strategist, Multi-Cloud 2.0 requiring a unified data platform, and end-to-end security ramping up. Shawn holds himself accountable for last year’s bets, particularly noting that the expected "operating model transformation" driven by AI has yet to fully materialize, arguing that many organizations are still grappling with the hard changes to people, process, and technology required for true transformation. Our conversation pivots to what’s next, starting with the evolution of AI from simple co-pilots to autonomous agents that will soon become mature process owners capable of completing end-to-end workflows. This shift will require a greater emphasis on verification, changing the industry's focus from time to answer to time to trust (or time to truth) as enterprises build verification stacks to ensure AI accuracy, recognizing that every mistake costs money and customer satisfaction. Finally, Rosemarin forecasts that growing energy scarcity will drive new AI economics, forcing serious programs to run AI like a business system by routing queries to the most efficient models. Furthermore, he predicts that data stops being an asset and evolves to a supply chain, necessitating a manufacturing-like process to refine structured, semi-structured, and unstructured data for uniform consumption by training systems. This new landscape will ultimately punish infrastructure complexity and reward the platform mindset that simplifies operations and removes friction through automation and orchestration. To learn more, visit https://blog.purestorage.com/perspectives/2026-ai-predictions-data-storage/ Check out the new Pure Storage digital customer community to join the conversation with peers and Pure experts: https://purecommunity.purestorage.com/ 00:00 Intro and Welcome 09:30 Look back at 2025 Predictions 17:33 William Gibson Quote on the Future 22:20 2026 Predictions - Copilots Become Agents 26:48 Verification and Time to Trust 30:30 Energy Scarcity and AI Economics 34:13 Data as a Supply Chain 38:50 Relevance Engines 42:10 Platform Mindset 45:43 Content Authenticity 49:37 Cyber as an Executive Imperative 52:35 Workforce Productivity 55:21 Summary of 2026 Predictions

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2026 Annual Predictions Episode

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This episode was published on February 10, 2026.

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It’s the Pure Report annual predictions episode! We welcome Shawn Rosemarin to dive deep into the world of tech in 2026, including a look back at 2025 predictions on AI becoming a strategist, Multi-Cloud 2.0 requiring a unified data platform, and...

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