2026 Cyber Trends: RSAC Insights with Jacob Friedman

In this episode, Jacob Friedman, Strategic Account Director at ThreeTree, shares insights on the current state of cybersecurity, startup evaluation, and tips for navigating the RSA conference. Discover how to cut through industry noise, evaluate emerging tools, and build successful vendor relationships. Key Takeaways: • Bigger security budgets do not automatically make organisations safer. • AI hype does not replace architectural discipline. • The best startups solve real problems, not buzzwords. • Clean, classified data creates business value, not just risk reduction. • RSA should be a strategy mission, not a swag tour. Follow & Subscribe on all Podcast platforms. What is the Zero Trust Forum about?  It’s about empowering zero trust security professionals with strategies, architecture, and real world journeys to secure the digital future, the right way! Follow the Zero Trust Forum on LinkedIn www.linkedin.com/company/zero-trust-forum/. Follow Jaye Tillson on LinkedIn - www.linkedin.com/in/jaye-tillson/ Follow John Spiegel on LinkedIn - www.linkedin.com/in/john-spiegel-2011543/