2026 Forecast Planning: Board vs Budget vs Bonus Explained

Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.In this episode of the Podcast, Richard and Luke break down the 3-forecast model that every high-performing brand should use when planning for 2026: Board. Budget. Bonus.You’ll learn:Why every brand needs three forecasts, not oneHow to balance short-term execution (Black Friday) with long-term planning (2026)How to model different outcomes for your board, your operating budget, and your team goalsHow to use tools like percentage-over-model and event effect modeling to make forecasts actually usefulIf you’re leading growth, finance, or operations at a 7 to 9 figure brand, this episode will help you plan smarter, forecast with confidence, and build a roadmap that aligns your team from boardroom to bonus.Get your 2026 forecast built with CTC’s Prophit System: https://commonthreadco.com/pages/prophit-systemShow Notes:This episode is brought to you by Tie: meettie.comExplore the PROPHIT System: prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have