2026 Schedule Deep Dive with Mike North

Mike North is the VP of broadcast planning at the NFL and for 32 years has worked on the making of the NFL schedule. In this episode, Peter and Mike discuss all of the key stakeholders -- Netflix, Amazon, Fox, CBS, Disney, ESPN, YouTube, 32 different NFL teams, coaches, and fan bases-- as well as international partners, and how the schedule was made. This conversation evolves from a football, one to a media, Tech, and big business one. North is excellent and an open book, and the schedule is just the starting point of one that involves satisfying multiple important parties, utilizing AI, and fielding multiple requests from influential voices. Learn more about your ad choices. Visit podcastchoices.com/adchoices