EPISODE · Jan 29, 2026 · 45 MIN
2026 - we are back and it aint sayf
from Standard Deviation Podcast · host Sayf Sharif, Simo Ahava, Juliana Jackson
This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT! - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course)Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana JacksonThe distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)Mentioned in the episode:Superweek Analytics SummitMeasurecamp HelsinkiConnect with Sayf Sharif:LinkedinThree Bears DataOptiMeasure This podcast is brought to you by Juliana Jackson and Simo Ahava.
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What this episode covers
It’s 2026. We’re back. This week, we trauma-bond with Sayf Sharif (Three Bears Data / OptiMeasure) about the current state of the industry. We try to make our way through the "AI slop" to find the actual predictive math that matters, rant about why marketers are still obsessed with linear funnels in a non-linear world, and explain why feeding bad data into an AI model is just a really fast way to generate polished garbage. Essentially: Stop buying F1 analytics vehicles if you don’t have a licensed driver on your team.
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2026 - we are back and it aint sayf
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