2027 Automotive industry outlook: How OEMs can stay competitive

In this edition of Fuel for Thought, we’re looking ahead to 2027 through the lens of OEM strategy—at a time when demand is constrained, affordability is calling the shots, and competition is getting sharper by the quarter. The core tension is simple: households are still stretched, vehicle prices remain high, and the market is more volatile and more regional than it’s been in years. Meanwhile, the competitive bar is moving: faster development cycles, lower cost structures, and bigger questions about who owns the tech stack. Our host Guido Vildozo speaks with Thomas Meininger, Executive Director, Global Vehicle Demand Group, Mobility Global, to understand the latest cars sales trends heading into 2027 and learn where OEMs should prioritize their strategic investments.  Read our written newsletter. and follow us on LinkedIn for more insights.  Speakers:  Thomas Meininger, Executive Director, Global Vehicle Demand Group, Mobility Global Guido Vildozo, Senior Manager, Consulting, Mobility Global (Host)