#203: Cold-Weather Brands episode artwork

EPISODE · Feb 20, 2026 · 33 MIN

#203: Cold-Weather Brands

from Presented by Speaking Human · host MONSTERS Unlimited

Winter is brutal. Unless you’re a brand built for it.This week, we spotlight the companies that thrive when the temperature drops. From mountaineering gear turned fashion staple with The North Face, to the merino evangelism of Smartwool, to the emotional insulation of Swiss Miss, we unpack why some brands don’t just endure winter—they own it. If you’ve ever looked forward to a season because of a product, this one’s for you.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#Podcast #SpeakingHuman #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #MarketingPodcast #WinterBrands #BusinessHumansBecome a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.

Winter is brutal. Unless you’re a brand built for it.This week, we spotlight the companies that thrive when the temperature drops. From mountaineering gear turned fashion staple with The North Face, to the merino evangelism of Smartwool, to the emotional insulation of Swiss Miss, we unpack why some brands don’t just endure winter—they own it. If you’ve ever looked forward to a season because of a product, this one’s for you.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#Podcast #SpeakingHuman #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #MarketingPodcast #WinterBrands #BusinessHumansBecome a supporter of this podcast: https://www.spreaker.com/podcast/presented-by-speaking-human--5498350/support.

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#203: Cold-Weather Brands

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This episode is 33 minutes long.

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This episode was published on February 20, 2026.

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Winter is brutal. Unless you’re a brand built for it.This week, we spotlight the companies that thrive when the temperature drops. From mountaineering gear turned fashion staple with The North Face, to the merino evangelism of Smartwool, to the...

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