#203 – GST XX: A 360° View of Sales Transformation in the AI Era

This week on the Sales Transformation Podcast we’re bringing you the final session from Global Sales Transformation XX: the panel featuring Samantha Wessels, President EMEA at Box, Samantha George Head of CRM Development & Deployment at Royal Mail, and Gareth Abel, former CMO at Circles.They bring three distinct perspectives on sales transformation and how it’s evolving with AI: those of sales leadership, sales operations, and buyers.Highlights include: [08:31] Salespeople need to find ways to differentiate themselves in the age of AI [24:53] A salesperson who didn’t chase the final euro [33:33] AI message customisation is useless if you can’t provide context  Connect with Samantha Wessels on LinkedIn Connect with Samantha George on LinkedIn Connect with Gareth Abel on LinkedIn  Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.