203: Transit as Economic Development Strategy with Joya Stetson

What this episode covers

In this episode of the Econ Dev Show, host Dane Carlson talks with Joya Stetson, Community Development Director at the Minnesota Valley Transit Authority (MVTA), about how transit directly shapes workforce access, development costs, and long-term community competitiveness. Joya unpacks “first mile/last mile” barriers and how tools like microtransit and service tweaks can turn missed connections into real outcomes, including route changes that unlocked student internships and boosted ridership. They dig into suburban realities like coverage vs. ridership, post-COVID recovery, and why transit belongs inside RFP workforce narratives, land-use planning, and even parking requirement conversations. Like this show? Please leave us a review here — even one sentence helps! 10 Actionable Takeaways for Economic Developers Get your transit provider “at the table” early for major projects, not after the announcement, so service planning can match real hiring needs. Treat “workforce access” as more than unemployment rates: explicitly describe how transit expands the labor pool and reduces absenteeism and turnover risk. Audit first-mile/last-mile gaps for key job centers, campuses, and training sites; don’t assume a route nearby means people can actually reach it. Use microtransit strategically to bridge gaps, but pair it with fixed routes when predictable arrival times matter (classes, shifts, internships). Build a “route change wins” pipeline: channel feedback from chambers, employers, schools, and workforce boards into concrete service-change proposals. Include transit in your site selection/RFP package (especially the workforce section): routes, frequency, last-mile options, and how employers can engage. Coordinate transit with land-use planning and TOD goals so comp plans and transit plans evolve together instead of living on shelves. Use transit to reduce development friction: make the case for lower parking requirements where transit access supports it. Map housing-to-transit-to-jobs (especially affordable housing) to show actual accessibility and to target investments or service pilots. Frame transit as competitiveness and sustainability: companies care about low-carbon performance, and mobility options are part of that story. Special Guest: Joya Stetson.Sponsored By:Sitehunt: Sitehunt helps economic developers understand their sites, match them to projects, and respond with confidence in minutes instead of scrambling for days. Links:Joya Stetson | LinkedIn MVTA Public Transportation Facts - American Public Transportation Association Economic Impact of Public Transportation Investment