204. Fill Your Membership With This Old-School Strategy

Today's guest is Jolea Payne who holds healing space for Black women and women of color leading social change. On episode 155 of this show, Jolea and I mapped out a plan for her membership program. Since then, the membership is officially up and running and now that Jolea has left her day job to be the liberated leader she truly is, it's time to grow her membership enrollment. One thing Jolea's audience really craves is thought partnership and community. So, the two of us decided to take inspiration from two places to build out a marketing plan. The first inspiration? Tupperware parties. You know… bring a friend, we'll have snacks, hang out and buy some stuff for the kitchen together. The second inspiration? Fundraising thermostats we've all seen in the grocery store when the local high school is raising money to fund new computers for the science lab. Jolea and I put those two ideas together to come up with the Bring a Friend and Help Me Reach My Goal Campaign she'll launch to attract 45 incredible women of color leading social change into her even more incredible membership program. What I love about this brainstorm is how low-tech and inspiring it is. Key Takeaways: Understanding Membership Dynamics: Recognize the motivations behind why people join memberships, courses, or masterminds, and tailor your approach accordingly to foster community, learning, or proximity. Creating Urgency with Generosity: Utilize legitimate urgency by offering time-bound incentives, such as "bring a friend" offers, to drive engagement and conversions without compromising value. Simplicity in Systems: Streamline processes and messaging to minimize complexity and maximize efficiency, ensuring a seamless experience for both members and organizers. Collective Engagement: Leverage the power of collective energy and shared deadlines to encourage group participation and decision-making, fostering a sense of camaraderie and support. Craft Clear Invitations: Ensure clarity and manage expectations in your membership program invitations to attract the right audience. Transparency in Enrollment: Be transparent about enrollment processes, including payment methods and cancellation policies, to build trust with potential members. Engagement Strategies: Utilize gamification and goal-setting in your marketing to encourage engagement and support from your audience. Timestamps & Key Topics [02:05] Context of the Episode [04:35] Importance of Understanding Your Audience [06:15] Understanding Differences Between Memberships, Courses and Masterminds [10:55] Goal Setting and Invitation Strategy [19:46] Experiential Marketing and Invitation Messaging [21:20] Simplifying Systems and Messaging and Maintaining Spaciousness [25:32] Craft Clear Invitations [28:40] Enrollment Process [30:14] Sales Email Sequence [36:40] Engagement Strategies CONNECT WITH JOLEA: INSTAGRAM: @inspiritforchange LINKEDIN: www.linkedin.com/in/joleapayne CONNECT WITH ME: INSTAGRAM: @dallastravers