204. How to Implement Effective Account-Based Marketing Strategies

In this episode, we've got Auseh Britt. Auseh is a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups and currently serves as the VP of Growth Marketing at Terminus. Join us for a great conversation about what account-based marketing is and what it means when it’s done well.What You’ll LearnThe keys to being a successful growth marketerHow a well-defined ICP makes account-based marketing easierHow MQLs are being replaced by qualified pipelinesWhy sales and marketing alignment leads to better pipeline generation  Show Agenda and TimestampsAbout Auseh Britt [4:15]Keys to being a successful growth marketer [11:35]Defining account-based marketing [13:25]Comparing ABM and legacy B2B marketing campaigns [17:23]Marketing and sales alignment [22:28]Paying it forward [26:01]Sam’s Corner [30:42]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.