204. Idea: Industrial Marketing for Manufacturers in 2022

To create visibility for your business you must be able to position yourself and your company as expert resources.  Through that process you can earn attention, trust and visibility.  But how is that accomplished?  Welcome to the party industrial marketing!  In this idea episode Joe Sullivan from Gorilla 76 breaks down ways that manufacturers can take the lead and be in control of so much of their destiny in the future.Joe covers many areas including:Knowing your audienceHow to talk about and overcome "resistance" New ways to conduct market researchMarketing and sales convergence How to engage subject matter experts to build valueKnowledge extraction dayDeliver value without sellingThe true purpose of marketing for manufacturingJoe brought his A game in this conversation and it is chocked full of wisdom and insight that you can act on today.  The bottom line is that if you are trying to reach new levels of growth you need to know how your audience consumes information, how they make buying decisions and then meet them where they are rather than forcing the way you want to sell on them.We highly encourage others to connect with Joe and the team at Gorilla 76 as they are making a significant impact on industry and their solutions could be the next move that sets you apart in the market.Guest: Joe Sullivan - Thinker & Founder @ Gorilla 76 Joe's Recourses:Gorilla 76 Industrial Marketing Learning CenterThe Manufacturing Executive PodcastIndustry War Story Submission: Send us a DM!FacebookInstagramHost: Chris GraingerExecutive Producer: Adam SheetsPodcast Editor: Andi Thrower