204: Josh Spector — Saying Less and Making More

Most of Josh Spector's newsletter issues are just a few sentences. Sometimes, just a link. And still, advertisers and readers alike flock to Josh's emails. In our conversation, you will learn why brevity is so attractive, how to make sure you're telling the right stories to the right people, and how to build systems that keep people coming back for more.00:00:00 How to think about scarcity00:04:16 Josh's newsletter(s)00:08:49 Ads that feel less like ads00:12:21 Why you need to know what you want to sell00:16:20 How Josh got started00:22:02 Advertising is just another way for people to connect00:26:32 Maintain and improve the quality of your audience00:30:51 How to get people to subscribe to your newsletter00:34:54 Why you need to shorten your email newsletter00:39:28 How to use video as part of your content strategy00:48:12 Empathy with the needs of your audience00:51:31 Helping your reader00:57:16 Having an audience centric approach to businessMy new podcast project: Arvid & Tyler Catch Up / https://catchup.fmThe blog post: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/The podcast episode: https://share.transistor.fm/s/6bbf0f6eThe video: https://youtu.be/AND8f7I_Tr0You'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comFind me on Twitter: https://twitter.com/arvidkahl/Sponsored by Acquire.com.