204 MINISODE Valuing Your Values: Workplace Strategist and Author Erica Keswin on Profiting From Your Mission

Erica Keswin is on a mission to transform corporate culture and customer service by helping business leaders embrace their values to drive higher value in their businesses. A workplace strategist also self-described as a "professional dot.connector", Erica works with many of the world's biggest brands to create company cultures of connection and collaboration. We talk about the transformational power of mission-based values, what she's discovered as founder of the Spaghetti Project, and her new book Bring Your Human to Work: Ten Sure-Fire Ways to Design a Workplace That is Good for People, Great for Business, and Just Might Change the World.