#204: More Effective Decision-Making from a Better Appreciation of Cost with Gary Cokins

“People like the status quo, only babies like to change” Staying in our comfort zone is a big threat to our profession so our guest mentor Gary Cokins, deconstruct how we can help our drive better change outcomes and also discuss: - A simple formula to overcome resistance to change - Tackle misconceptions about costing (and the difference to expenses) - How finance professionals can stay relevant; - Mounting threats to accounting profession If you enjoyed this episode, check out our time-stamped show notes, key quotes, resources and ways to connect with our guest mentor and more at sitnshow.com/podcast/204. #FinancialMentor #SITN #ValueCreation #digitaltransformation #modernfinance