205: Alisdair Faulkner, CEO @ Darwinium: building a startup to solving tangible, measurable business problems

On this episode of Sales Bluebird, Alisdair, co-founder of Darwinium, shares the challenges of protecting vulnerable customers and how their company is solving those problems. From digital identity technology to automated remediation, Darwinium's unique platform provides complete visibility across user journeys. They discuss the importance of good customer recognition, solving tangible business problems, and the convergence of cybercrime and cybersecurity in financial services and e-commerce. They also touch on the significance of fresh perspectives, hiring people you trust, and getting your go-to-market strategy right before bringing in a VP of Sales. [00:04:16] Why Downturns Are the Best Time for Startups[00:06:15] Cybersecurity expert moves to Australia after successful acquisition.[00:09:33] Darwinium: Protecting Customers with Collective Intelligence and Edge Computing[00:16:51] Converging Cybercrime and Cybersecurity: The Intersection[00:19:47] Uncovering Customer's Hierarchy of Risk Detection Needs[00:26:27] Building a Startup with a Higher Purpose[00:28:06] Darwinium Solves Business Problems with Cybersecurity Solution[00:31:25] Darwinium: Born Global & Hiring Strategically Worldwide[00:35:04] Sales success through fresh perspectives and validation[00:38:08] Buying Pressure Points: Ecommerce & Financial ServicesDarwiniumAlisdair on LinkedInThis episode is brought to you by IT-Harvest, the most comprehensive research tool for the cybersecurity industry. Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.