205. Changing How You Communicate with Buyers

In this episode, we've got Shruti Kapoor with us. Shruti is the Co-founder and CEO of Wingman, a company that helps salespeople make better decisions by bringing intelligence into both the conversations in real time and into the overall aggregation of data, so that people can close more deals. Join us for a deep conversation about the lessons Shruti has learned as she has built Wingman from the ground up.What You’ll LearnKey tips for starting a new companyThe difference between creators and sellersThe importance of self-awareness and honesty for foundersWhy data and activity metrics aren’t enough  Show Agenda and TimestampsAbout Shruti Kapoor and Wingman [4:58]The keys to a successful startup [13:16]The difference between creators and sellers [15:31]Observations about selling to salespeople [17:56]The importance of self-awareness and honesty for founders [20:44]Paying it forward [22:02]Sam’s Corner [23:26]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.