205 - Margot Bloomstein

Chicago Camps interviews Margot Bloomstein, Principal at Appropriate, Inc. and author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement. Margot is also a Speaker Mentor at Speaker Camp Boston on October 11th, 2014. ========== About Margot Bloomstein Margot is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity through both traditional and social media. Advertising and interactive agencies as well as large corporations turn to Margot to help grow their content strategy practices. Over the past decade, she's had a hand in shaping corporate social responsibility efforts at Timberland, content for alumni relations at Tufts University, and strategy for cultural tourism in the state of Nevada. The rogues' gallery also includes BT, ECCO Shoes, Fidelity, Liberty Mutual, Philips, Lindt and Sprüngli, Harvard University, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot speaks internationally about enriching interactive engagements with content strategy. Recent engagements include UX London, CS Forum Helsinki, Content Marketing World, Content Strategy Applied, Confab, and Web 2.0. She also helps organise the Content Strategy New England meetup. Find her blogging infrequently at Appropriate, Inc. and tweeting prolifically at @mbloomstein. About Chicago Camps Chicago Camps, LLC (chicagocamps.org) was founded in 2012. They plan multiple low cost, high-value events primarily in Chicago. ========== "In the Basteal" music written and produced and performed by Christian Lane | https://soundcloud.com/clane01 | @christianlane01 Simplecast - Publish your podcasts the easy way at Simplecast.fm. About Tent Talks Chicago Camps hosts irregularly scheduled Tent Talks with people from all across the User Experience Design community, and beyond. Who really likes limits, anyway--If it's a cool idea, we'd love to hear about it and share it! What is a Tent Talk? That's a great question, we'd love to tell you. Tent Talks are short-form in nature, generally lasting from 10-20 minutes (ish) in a recorded format--we like to think of them as "S'mores-sized content" because that's pretty on-brand. Tent Talks can be a presentation on a topic, a live Q&A session about the work we do, or the work around the work we do, or really just about anything--we don't want to limit ourselves, or you. You should send along an idea or topic of your own so we can learn from you, as well! You don't have to be a published author or a professional speaker on a circuit to be good at your job, so please, put yourself forward, and let's have some fun, talk, and share your experience with others! About The Feed & The Thread The Feed & The Thread is a daily summary of UX articles found in the industry and some light-touch updates from the UX Community found in online forums. It's brief, and meant as a light-touch overview of what's happening across UX.