205. Stellantis Talks Software Defined Vehicle Strategy

How does a company like Stellantis decide what new technologies will go into each of its iconic brands? . Whether its Chrysler, Dodge, Jeep, Fiat or Maserati, a common software platform differentiated by brand ensures Stellantis has a global approach alongside the ability to customize each vehicle and tailor its technology based on language, regional requirements, etc. . Armed with lessons learned from the recent semiconductor shortage and direct engagement with the start-up community, Stellantis is enhancing the performance of its software defined vehicles with proven best practices and strategic partnerships. . We sat down with Steve Rober, Senior Vice President, Global Head of Automotive Research and Advanced Engineering, to discuss how Stellantis is applying new technology across its legendary brand line-up. . We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to [email protected]. Don’t forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. . Follow SAE on LinkedIn, Instagram, Facebook, Twitter, and YouTube. Follow host Grayson Brulte on LinkedIn, Twitter, and Instagram.