#205 The BIG Domino

In this episode, I’m talking to you about the one big domino — the single problem that, if you solve it, knocks down everything else in your firm that’s been keeping you stuck. I’ll walk you through: 💥 Why most accountants avoid marketing (and what it’s costing them) 💥 The one system I built that means we win new clients every week — even when I’m abroad 💥 How niching into content creators opened the door to expansion in Dubai and now Qatar 💥 Why referrals stop working (and what to replace them with) 💥 The psychology behind pricing fears — and how to overcome it 💥 Why ads can work for accountants — and the math that proves it 💥 What to focus on each week if you want to build a system that brings in clients on autopilot If you know marketing is the thing you keep avoiding — but also the thing that would change everything — this episode is your permission slip (and the game plan) to finally take action. Let me know what you think — I always love hearing from you. ---------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675