205. "The Cold Saved My Life," Cold Therapy Science & Benefits - Joshua Dean Church [Edge Theory Labs]

Grateful to be sitting down with Joshua Dean Church, the founder of Edge Theory Labs, a cold plunge company that is unique in that the tub is portable and can inflate and deflate simply. The tub also can alternate between hot and cold. Josh is also a Wim Hof breathwork instructor and mindset coachUse the code "JOELEVAN" at checkout @edgetheorylabs if you're interested in getting your own personal cold plunge.Timeline4:15 - How Josh got into cold therapy10:00 - How cold therapy healed old injuries13:00 - How Edge Theory Labs was created21:00 - What makes Edge Theory unique compared to other brands31:00 - The benefits and science behind cold immersion44:00 - The mammalian dive reflex explained48:00 - Contrast therapy51:00 - How the cold makes you present and teaches you to surrender