#205: Why Artists Need Strategy Over Followers in 2025 (feat. Jesse Kirshbaum)

The music industry is shifting fast—are you ready for it? In this episode, Jesse Kirshbaum returns to Inside the Mix to break down how independent artists can build sustainable music careers in 2025. From strategic content creation to authentic brand deals, Jesse shares how “selling in” (not selling out) can help you monetize without compromising your creativity.We dive into why follower count no longer dictates brand value, how artists with smaller audiences can still land partnerships, and what platforms reward consistent over perfect content. Jesse also unpacks the surprising return of physical retail spaces and why real-world fan engagement is more valuable than ever.This episode reveals how to approach non-music brands, align with your values, and stay relevant in a fragmented industry where niche audiences rule. Whether you're just starting or rethinking your strategy, Jesse’s insights from the Beats + Bytes 2025 Halftime Report give you the tools to succeed on your own terms.Links mentioned in this episode: Follow Jesse KirshbaumBeats & Bytes 2025 Half Time ReportSend me a message Support the showWays to connect with Marc:If you'd like a second set of ears on your mix or workflow, you can book a no-pressure chat hereRadio-ready mixes start here - get the FREE weekly tipsFollow Marc's Socials:Instagram | YouTube Thanks for listening!!Try Riverside for FREE