205 - Why Social Media Is Now a Must for Therapists (Even If You Hate It)

In this episode of the Private Practice Elevation Podcast, you'll learn how to use social media in a way that builds trust, increases visibility, and supports your practice growth. Without having to act like an influencer. Many therapists feel overwhelmed by social media. We know because we hear it all the time!Maybe you're not sure what to share, or you feel drained by the thought of showing up on camera. Social media often feels like a black hole of energy with little return.You don't have to be an influencer to use social media effectively. You don’t need to go viral or share every detail of your life. In fact, social media can work best for therapists when it’s intentional, strategic, and aligned with your values.Today, Daniel is talking with Abbie Aragon, the founder of Abbie Shares, a social media management and design studio that supports therapists. With a background in psychology and years of experience helping mental health professionals, Abbie understands the nuances of building a social presence that feels human, ethical, and effective.This Episode Answers…1. Why should therapists even bother with social media if they don’t enjoy it? Abbie explains that social media is about building trust. Most potential clients will Google you and check your Instagram before booking a session. Showing up online, even in small ways, helps reduce the barrier to that first call.2. What if you don’t want to be an influencer? Good news: You don’t have to be. Abbie shares how therapists can leverage their deep well of knowledge to create valuable content that educates and connects, not entertains.3. How do you actually get started with social media without burning out? Start small. Try different content formats and see what feels right. Don’t overthink it. Abbie emphasizes finding a platform that aligns with your client demographic and your own energy.Links mentioned in this episode:www.abbieshares.comabbieshares on InstagramStart your website project with PPE by scheduling a free callThis Episode Is Brought To You By The Following Sponsors:Zanda practice management software is excited to partner with Private Practice Elevation Podcast to support practitioners with simple, secure tools that reduce admin and strengthen practice operations. Together, we’re helping practitioners spend less time on paperwork and more time with clients. If you’re ready to spend less time on admin and more time with clients, visit zandahealth.com to start your free trial.Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.Learn more about building a thriving private practice with Alma at helloalma.com/elevation.