205. Your Ick-Free Lead Magnet Plan

List building — It’s something that a lot of coaches put on the back burner because they’re overwhelmed or unsure about the best strategies to implement. And yet, list building is the crucial step we all must embrace if you ever want to expand beyond 1:1 coaching… And I don’t want you to wait until you’re ready to launch a course before you start to build your list. List building takes some time, so set yourself up for success NOW by making it a priority in your business. To help you feel more confident around this, we are bringing back five of our best episodes dedicated to list building and lead magnets. Up first is Nic Frick who helps new moms find the right fit job they actually want so that they can add more joy and ease to their lives. Nic came into our conversation feeling like lead magnets are gross and was unsure about how to deliver a lead magnet that’s truly valuable without being overwhelming. So, first we worked to design the right lead magnet for her business model and her values (AND aligns with what her dream clients actually NEEDS first). And here’s the cool thing… After we got really clear about the intention and design of her lead magnet, most of Nic’s icky feelings about lead magnets just evaporated. If you find yourself staring at a blank screen and getting overwhelmed anytime you sit down to design your lead magnet, this episode is a must listen. Key Takeaways: Mindset Shift Clear Objectives Client-Centric Approach Simplicity Overload Scalability List Building Strategies Timestamps & Key Topics [02:14] Setting goals for the coaching session[05:16] Mindset Shift[07:49] Nic describes her target audience[08:35] Three purposes of a lead magnet[12:21] Identifying the initial problem[14:55] Creating a lead magnet that addresses challenges and aspirations of the target audience[18:50] Possible steps for creating a lead magnet template[22:26] Best format for delivery and need for scalability[23:54] Refinement of lead magnet delivery method for simplicity and ease of access[26:37] Quality over quantity discussion[29:54] Importance of clarity[33:25] Incorporating consent into communications to empower subscribers[36:05] Importance of aligning marketing strategies with values List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed.  We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it.  You can apply for The HIVE at dallastravers.com/apply. CONNECT WITH NIC:WEBSITE: www.nicfrick.comINSTAGRAM: @heynicfrick CONNECT WITH ME:INSTAGRAM: @dallastravers