206: Destination Marketing - Heart & Soul Of Scotland

Carron Tobin is a skilled practitioner in destination development and collaboration.  She was a former exec director with the Loch Lomond & Trossachs National Park championing their socio-economic agenda. She set up ruralDimensions in 2009, and over the last 10 years has worked on a range of exciting initiatives across rural Scotland including facilitating the establishment of Scotland’s first tourism cooperative and devising the template for local responses to the national tourism strategy. She masterminded Wild About Argyll with AITC and is supporting the Heart & Soul campaign delivery.  She is currently coordinating the ambitious West Coast Marine Tourism Collaboration which spans from Lewis to Arran with a number of exciting initiatives planned for 2020 Scotland’s Year of Coasts and Water.Carron will be discussing the last 3 years of Argyll & The Isles Tourism Cooperative life and what lies ahead.