206. It's 2024 - why don't you have this in your coaching business already?

 In 2020/21, the online industry saw a huge influx of coaches and service providers entering the market. We had more disposable income and a lot more time on our hands so we invested in ourselves. During that period, it was easier to get people’s attention and not that hard to make a lot of sales. Thing is, people got excited and launched new products and programs without having any real clarity on what they were actually going to coach on or deliver. So when the market shifted, it caught people off guard. In this episode, I talk about the impact of these shifts and the strategies I’ve used and helped my clients to create even more stable, sustainable and profitable businesses.In this episode, I cover:One super important thing you need if you want a successful coaching business in 2024 (and insights directly from Sir Richard Branson himself around this)The two areas I ALWAYS consider when building an offer3 easy ways to differentiate your work in your industry