206: Reid Holmes on Appreciated Branding

Henry Gomez and I welcome back our friend Reid Holmes. And together, we celebrate the publication of his book Appreciated Branding.It's an enlightening and provocative examination of how to make mature brands, in Reid's words, "irreplaceable." His prescriptions for brands, according to reviewers, are timely and humane.We begin our chat with a little time travel. We revisit Reid's days leading the creative department at the now-defunct Campbell Mithun in Minneapolis.That's where I met and went to work for Reid. And he shares with us the thinking behind the award-winning campaign for H&R Block, "I got people."Join us as we explore Reid's invaluable lessons for brands.