206. Starting a New Pinterest Account: What Would I Do

Most businesses are overlooking one of the biggest growth opportunities online, and it's not Instagram or TikTok. It's Pinterest. Unlike traditional social platforms designed to keep users scrolling endlessly, Pinterest is built as a search engine that drives people off-platform and straight to your website. That means more traffic, more leads, and more sales, if you know how to leverage it strategically. In this episode, Emma breaks down exactly how to approach Pinterest as a business tool rather than another social media account. From understanding why Pinterest operates differently than other platforms, to creating keyword-optimized content that gets discovered, Emma walks you through the essential steps to start (and succeed) with Pinterest marketing. Listen in and learn how to tap into this hidden engine for growth. Listen in as Emma explains: Why Pinterest is a search engine—not social media—and why that matters Smart strategies to repurpose content for Pinterest without extra overwhelm The key metrics to track to measure long-term success on Pinterest And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia  Get a free month of Tailwind, Emma's favorite app for scheduling Pinterest content ahead of time https://www.tailwindapp.com/i/NinetyFiveMedia