206. Turning Your Marketing Department Into a Revenue Generator

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.What You’ll LearnHow Kathleen grew a newsletter to 30,000 subscribersHow to turn your marketing department into a revenue generatorHow to keep key stakeholders excited about your long-term content strategyWhy performance marketing isn’t effectiveShow Agenda and TimestampsAbout Tradeswell and Kathleen [3:34]Turning a marketing department into a revenue generator [15:44]Keeping key stakeholders excited about a long-term content strategy [21:34]Performance marketing isn’t effective [25:19]Paying it forward [27:29]Sam’s Corner [29:25]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.