206: What I Wish I Knew About Podcast Funnels When I Started

You’ve probably heard that your podcast should be “top of funnel”... but what if that’s completely wrong?In this episode of The Million Dollar Breakthrough, I'm flipping the traditional marketing funnel on its head. I’ll walk you through why your podcast should actually sit in the middle of your funnel, how that simple mindset shift can transform your business, and what you should be focusing on instead of chasing downloads!TIMESTAMPS00:00 – The big podcast marketing lie01:00 – Is podcasting really top of funnel?02:50 – Breaking down the funnel: TOFU, MOFU, BOFU04:30 – Why awareness must be driven to the podcast06:00 – Treating your podcast as the middle of the funnel08:10 – The problem with selling from your podcast09:30 – Nurturing over selling: how to build lasting relationships10:45 – Why your email list is your true business asset12:00 – Low-ticket offers & passive income through PDFs13:30 – Final thoughts: make your podcast fun again!📥 Missed a note? DM me this episode number '206' on Instagram @itsjoannebolt👉If you have a friend that also needs to hear this message, click the share button, and send this episode via text to that friend! 👉If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.Join us for only $29 a month (saving $30!).👉 Go watch this episode on YouTube - CLICK HERE!