207. 100 år av distanshandel | Peder Apelgren, CDO, Clas Ohlson | Omnikanal

from Digitala influencer-podden · host Consid AB

I över 100 år har svenskarna handlat prylar till hemmafixet från Clas Ohlson. Det som började som ett postorderföretag i Dalarna, är idag ett av våra kändaste varumärken med över 200 fysiska butiker i tre länder och en växande handel online. Peder Apelgren är den som är ansvarig för att äktenskapet mellan digitale Clas och fysiska Ohlson blir lyckligt, och i det här avsnittet av Digitala influencerpodden berättar han om en resa som kom i gång sent men blev en maxad omnikanalupplevelse. Han förklarar hur butiker och e-handel kan leva i symbios och varför det har blivit irrelevant att fundera över onlinehandelns del av den totala försäljningen. Dessutom avslöjar han hur man med teknikens hjälp får det perfekta riset.

Episode metadata supplied by the publisher feed · Published Apr 27, 2023

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207. 100 år av distanshandel | Peder Apelgren, CDO, Clas Ohlson | Omnikanal

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