207. Build a Profitable CPG Business Plan That Scales With Michael J. O'Donnell, The Belmullet Food and Beverage Group

207. If your CPG brand feels chaotic, it's probably not a sales problem — it's a planning problem. And that chaos will kill your growth, your margins, and your investor confidence. In this episode, we break down how to build a strategic, investor-ready business plan that drives profitable retail growth. Not a fluffy document you write once and forget — but a living blueprint that aligns your sales, trade marketing, operations, logistics, and execution. You'll learn how to define your competitive advantage, structure your sales and marketing strategy, manage trade spend effectively, hold brokers accountable, and build financial clarity that investors respect. We also unpack how poor execution, weak trade promotion planning, and inconsistent messaging quietly erode retailer trust. If you want predictable growth, stronger retail relationships, and real runway — this starts here. Try the free Trade Promotion ROI Calculator at RetailSolved.com. And listen to related episodes on trade marketing, retail execution, and category leadership to go deeper. Get instant access on the show webpage: RetailSolved.com/session207