207. Building a following on Instagram as a jeweller, why I'm joining the silver diploma with Kelly Twigg

In this week's episode, Jess chats to Kelly Twigg, a jeweller known for her sea glass jewellery and active presence on Instagram. Kelly discusses her journey from a Navy career to becoming a self-employed jewellery maker. Kelly's Instagram success, boasting over 30,000 followers, is attributed to her authentic and engaging approach, sharing not just her work but also personal aspects of her life, which resonates with her audience. She emphasizes the value of community and genuine connections over merely using Instagram as a marketing tool. Kelly has enrolled on the Diploma in Silver Jewellery starting in September 2024. She talks about why she make this choice, despite being an established jeweller, so she can practice and hone her skills.   Kelly on Instagram Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook