#207 Matt Clark – The Rainmaker System

Matt Clark - The Rainmaker System We're recapping a topic we've talked about lots on the podcast: LinkedIn. It's a brilliant platform for networking and we've had some great speakers on the subject. Today, we have someone who might take this a step further - Matt Clark - with the rainmaker system. Matt's company is called the Virtual Edge and they've created a programme called the rainmaker system. This is all about how to gain 2-5 high value leads per day, from LinkedIn...without paying for ads. So, what were the beginnings of the rainmaker system? First of all, what is a high value client? High value is all about it being B2B, anything above $2000. For Matt, he wants to be the most effective he can be, with the time and energy he is putting in. It's about working smart. Typically, what are the products or services Matt's clients are selling? A huge range. Coaching, consulting, advisors; construction and IT services - it's all across the board. However, Vital Edge is now putting an emphasis on coaching, consulting and advisors. http://thenext100days.org/wp-content/uploads/2020/01/Whats-the-question-you-answer-with-new-clients.mp4 Matt helps shut out all the noise and get more leads. The more people you can have a dialogue with upfront, the more people you can bring value to. Is there a way you can regulate the amount of leads you get? Matt says, how much you put in is how much you're going to get out. A bit of background... Matt started out in door to door sales in the UK. For him, marketing was very new. When he came back to South Africa he started selling door to door again. But, what he wanted was more leverage; to do something where he didn't need to go door to door, all day every day. He has gone down the road of Facebook and being Google partners. All of that works but there's a massive learning curve and it changes all the time. If you're a master now, in 6 months time everything will change. Matt knew how to create a network with people and build a real relationship fast; he wanted to somewhere or something that would help him do that. http://thenext100days.org/wp-content/uploads/2020/01/LinkedIn.mp4 Matt's introduction to LinkedIn Like most people, Matt knew he needed to be on LinkedIn and created a profile. You add friends and family and then you never look at it again.  Then, he decided to look at it and dig deeper. As he started doing that and work with and connect with people, he realised there was more to be done. This is because the traction was amazing and he was receiving lots of engagement. Working one on one, however, wasn't; scaleable. So he had to create a different method whereby people could get the same results, if not better results, but in a much more leveraged way. That's when Matt and his team created the RAINMAKER SYSTEM. http://thenext100days.org/wp-content/uploads/2020/01/Quick-learner.mp4 What can be done to make LinkedIn work? ...and why do people not make it work? First of all, you need to answer questions. What's the product or service or training; why is it being provided; who are you targeting; what is the outcome? When you're dealing with LinkedIn, you've got to remember that it is a tool that will give direct access to the people you want. What you need to be doing - which is the difficult part - is ask the questions that help you get laser-focused on who your client is. This client profile needs to be based on the one that's going to give you more bang for your buck! Then, you need to create your pick-up line. This is usually where you'd have "MD of Virtual Edge" or something along those lines. The problem is people would think 'what on earth is Virtual Edge?' It has no relevance to them. Break it down, make it clear what you do - offer the promise and value of what you can do and not the job title or jargon. Essentially, think of this: What's the problem you're going to solve? What value can you deliver?