207: Mighty Music Micro-Courses

Micro-courses are generally courses that take the student between 30 minutes and 2 hours to complete. It’s not a lecture, but rather a series of short and actionable teachings that lead to a specific result. I am so passionate about micro courses is because you can get them done quickly, you can create them quickly and you can spend more time connecting with people who need this micro content! Be sure to head over to https://expandonlinenow.com/micro-course/ and take a look at the resource I have for you there. This episode was inspired by a Facebook live that I did inside the https://expandonlinecommunity.com on January 10th. In fact, the first part of the episode is some of the audio from that event. Again, a micro-course is designed to help the student achieve one specific objective. And the benefits are plenty: they don't take you that long to create there is an immediate ROI for the student They are easy to recommend to others (hello raving fans!) I’m guessing that your network on social media is full of other music teachers… and you can’t really market your lessons or teaching programs to them, right? But, you can absolutely use that network of teachers to get more students into your micro-course. See, you can sell that by yourself all day every day to every one of your students, everyone who might want to become one of your, your students in the future and so on and so forth. You can also reach out into your network/community and let them know that you have this standalone course that would be very beneficial for them to introduce to their students before they start taking lessons or at a particular point on their student journey. This micro-course becomes an avenue for partnerships and collaborations with other teachers! I would bet that you have 3-5 hacks or techniques that you teach on a regular basis with 70-80% of your students that you could put into a small product like this. When you do that, you are opening yourself up to being a greater member of the online music education community; you are opening yourself up for future collaborations. These courses are not going to cost a lot of money for people to participate in or to go through somewhere from maybe $17 up to like $70 depending on what you're offering. But that's okay because this is just one micro-course, and you could have many! Imagine having a micro-course for $17 that has 10 people each month go through it, that’s an extra $2000+ each year… from a $17 course! A micro-course must not need a lot of practice between the lessons. Instead it needs to be a quick build from one lesson to the next. When we're structuring one of these micro courses, we want to make sure that there are sections or lessons, not just a big long lecture. Break up the content into somewhere between three and five lessons. the first lesson is going to set the stage and get them into the right frame of learning the middle lessons are teaching the nuances or the relevant pieces of information so that they can figure out and say “yes, I'm making progress!” the last lesson is tying it all together and creating a practical experience People like to be entertained and a lot of people who watch informative educational videos on YouTube never implement what they watch. They never bring that into their lives. That's what we want to avoid and that's why I'm recommending a micro-course because we're packaging the information not just in a consumption way, but in an absorption way. Micro-courses are extremely powerful as an online music educator building a multi-faceted education business. you're going to have your free content and that could be anywhere on social media or on your blog or on YouTube. micro-courses where people can learn something specific longer courses, workshops, webinars and programs one on one and mentorships etc. We are layering in all the different ways that you can have an impact and help to contribute to all the vast resources of online music education. Your-micro course, if it's super specific and super tangible, has the potential to sell hundreds of units every single month. Look at your own practice, how often do you look online for a new resource? See… there's a market here! I encourage you to take action and create that micro course! I look forward to connecting with you on Instagram or Facebook. Also, book a free call with me at http://callwithjaime.com It's time! Round 3 of the Online Music Course Accelerator is open for application. Click here for details.