207: Open rates- not the full story with Host Kendra Corman

Send us Fan MailWelcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"Episode OverviewAI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!Resources Constant ContactConvertKitApple's Mail Privacy Protection and its impact on email metrics Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here