207. The Journey of a New CEO Part 1

from The GTMnow Podcast · host Sales Hacker & Sam Jacobs

In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.What You’ll LearnHow Jen became the CEO of SmartBug MediaThe balance of keeping things the way they are with instituting new directionWhat marketing tactics are and aren’t working anymore Show Agenda and TimestampsAbout Jen’s journey to CEO [2:45]What it’s like being a CEO [06:52]Organizational realignment [11:21]Strategies for talent acquisition, retention, and inclusivity [14:50]New marketing innovations [19:14]Sam’s Corner [23:31]The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.

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This episode is 25 minutes long.

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This episode was published on May 10, 2022.

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