208: Amex Integrates Shoppable AR at Coachella

Q: How long is this episode of eCommerce Minute?

This episode is 7 minutes long.

Q: When was this eCommerce Minute episode published?

This episode was published on April 26, 2018.

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Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

For the first weekend of the annual Coachella Music Festival in Indio, California, Amex created a shoppable AR component in the Coachella app. The AR experience allowed cardholders to buy select merchandise using the Coachella app's AR camera anywhere on the festival grounds.

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