208: Amex Integrates Shoppable AR at Coachella

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For the first weekend of the annual Coachella Music Festival in Indio, California, Amex created a shoppable AR component in the Coachella app. The AR experience allowed cardholders to buy select merchandise using the Coachella app's AR camera anywhere on the festival grounds.

Episode metadata supplied by the publisher feed · Published Apr 26, 2018

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208: Amex Integrates Shoppable AR at Coachella

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