208. Build & Scale a CPG Brand During Disruption With Kevin Webber, Fourpoints®Bar & Basecamp Co-Pack

208. Struggling to grow your CPG brand during uncertainty? If your margins are shrinking, retail feels stacked against you, and big POs look exciting but dangerous—this episode matters. In this powerful conversation, I sit down with the founders of Four Points Bars and BaseCamp Co-Pack to unpack what it really takes to build and scale a profitable CPG brand during disruption. We dig into foundational strategy, why most brands chase retail too early, how to avoid margin-killing deductions, and why your business plan must be a living document—not a pitch deck. You'll learn the difference between push vs. pull strategy, how to leverage your unique shopper to negotiate smarter, why cost of goods and co-pack relationships can make or break you, and how to build brand equity that retailers can't ignore. If you want sustainable growth—not expensive lessons—this is for you. Download the free episode guide at RetailSolved.com/session208 and go deeper by exploring the Turnkey Sales Story Strategies course and related episodes designed to help you grow smarter, not just bigger. Get instant access on the show webpage: RetailSolved.com/session208