208: Digital Corks, Tasting Tokens and the Future of Wine Drinking with David Garrett

How do digital corks allow winemakers to participate in the resale of their wines among collectors? What are tasting tokens, and what exciting new experiences do they offer both winemakers and consumers? What new trends and technologies will impact the wines you drink in the future?   In this episode of the Unreserved Wine Talk podcast, I'm interviewing David Garrett, the co-founder of a global non-fungible token (NFT) wine club, Club dVIN.   You can find the wines we discussed at https://www.nataliemaclean.com/winepicks   Giveaway Three of you are going to win a personally signed copy of David Garrett's gorgeous book, The Winemakers of Paso Robles. This Californian wine region produces amazing wines.   How to Win To qualify, all you have to do is email me at [email protected] and tell me that you'd like to win the book. I'll select the winners randomly from those who participate. Good luck!   Highlights How does NFC technology increase the detailed provenance data available for wine? How do digital corks allow winemakers to participate in value creation in the aftermarket? What are tasting tokens, and what exciting new opportunities do they provide for connecting winemakers and consumers? How does NFT technology make it significantly easier to track down wine counterfeiters? What makes Club dVIN's process more environmentally friendly? How have NFTs been used to raise millions for charity in collaboration with renowned wine critic Robert Parker? Why is 2019 Château Cos D'estournel David's go-to wine?   Key Takeaways I love the idea that winemakers can participate in the profit from reselling their wines via digital corks. It's very similar to painters and other artists who should be able to accrue some of the value in secondary markets like auctions. Tasting tokens provide some exciting new experiences for winemakers and consumers to connect more deeply. I enjoyed David's discussion of other new trends and technologies that will impact the wines we drink in the future.   Join me on Instagram, Facebook and YouTube Live Join the live-stream video of this conversation on Wed at 7 pm ET on Instagram Live Video, Facebook Live Video or YouTube Live Video. I want to hear from you! What's your opinion of what we're discussing? What takeaways or tips do you love most from this chat? What questions do you have that we didn't answer? Want to know when we go live? Add this to your calendar: https://www.addevent.com/calendar/CB262621   About David Garrett Since graduating from Michigan State University with a bachelor's degree in political science, David Garrett has spent more than 25 years in the fields of tech, wine and finance. In 1994, he co-founded IntraACTIVE, a software company that built the original Intranet for the US Navy. After he sold his company in 2004, he co-founded The Vines of Mendoza, developing more than 1,500 acres of vineyard land in Argentina as well as a five -star resort and restaurant. In 2013, he led a group of investors to buy the largest vineyard in Priorat, Spain. Today, he's the co-founder of Club dVIN, a global non-fungible token (NFT) wine club.     To learn more, visit https://www.nataliemaclean.com/208.