EPISODE · Aug 6, 2025 · 47 MIN
208. How to get a book deal (replay)
from Beyond Better with Stacy Ennis · host Stacy Ennis
As part of my summer podcast replay series, I’m sharing a replay of a powerful podcast episode with book strategist Richelle Fredson.Nearly every author I meet wants to be traditionally published. But the path to get a book deal can feel darn near impossible. Not only do you have to create a book proposal, which is a massive project in and of itself, but you then need to pitch agents. Where is an aspiring author to start?Well, Richelle Fredson is here to help in this week’s episode. As a book proposal coach and publishing consultant, Richelle has worked with aspiring and published authors to create impactful book concepts and competitive book proposals. In this episode, we cover:What a nonfiction book proposal is and why authors need oneThe key components of a nonfiction book proposalHow an author’s platform, credentials, and other aspects factor into their ability to get signed by a publisherCommon misconceptions about the process of looking for an agent and landing a dealTips for making your proposal stand out and getting your dream book dealRichelle is the former director of publicity and book marketing for Hay House, and also served in acquisitions, so she knows her stuff. This was a fantastic conversation—don’t miss it!Learn more about Richelle:Instagram @richellefredson@richellefredsonLinkedInWebsitePodcast: Bound + DeterminedFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.
What this episode covers
As part of my summer podcast replay series, I’m sharing a replay of a powerful podcast episode with book strategist Richelle Fredson.Nearly every author I meet wants to be traditionally published. But the path to get a book deal can feel darn near impossible. Not only do you have to create a book proposal, which is a massive project in and of itself, but you then need to pitch agents. Where is an aspiring author to start?Well, Richelle Fredson is here to help in this week’s episode. As a book proposal coach and publishing consultant, Richelle has worked with aspiring and published authors to create impactful book concepts and competitive book proposals. In this episode, we cover:What a nonfiction book proposal is and why authors need oneThe key components of a nonfiction book proposalHow an author’s platform, credentials, and other aspects factor into their ability to get signed by a publisherCommon misconceptions about the process of looking for an agent and landing a dealTips for making your proposal stand out and getting your dream book dealRichelle is the former director of publicity and book marketing for Hay House, and also served in acquisitions, so she knows her stuff. This was a fantastic conversation—don’t miss it!Learn more about Richelle:Instagram @richellefredson@richellefredsonLinkedInWebsitePodcast: Bound + DeterminedFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email [email protected] or visit http://stacyennis.com/contact and fill out the form on the page.
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208. How to get a book deal (replay)
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